KOTA KINABALU: Universiti Malaysia Sabah (UMS) students will lead a six-month health and wellness campaign aimed at promoting better lifestyles among youth through peer-led activities and social media outreach.
The initiative, called FSSK x ANMS, is a collaboration between the UMS-Unicef Communication for Development Research Unit and the Sabah Health Department. It aligns with the Health Ministry’s Agenda Nasional Malaysia Sihat.
“This campaign is a great opportunity for students to lead by example. They can be the voice of a healthier generation of youths,” said Dr Latif Lai, head of the research unit.
The campaign follows a study of 360 undergraduates, which found major gaps in health knowledge and practices.
Dean of the Faculty of Social Sciences and Humanities Prof Dr Asmady Idris said the campaign aims to turn awareness into action and may expand across the university or even statewide.
The campaign kicks off at the end of this month and will run for six months. Activities will include on-campus events, student-led discussions and digital awareness efforts.
