PETALING JAYA: The Communications Ministry has announced a new initiative called the Concert and Event in Malaysia Incentives (CEMI) to support the organisation of large-scale concerts and events in the country.
Minister Datuk Fahmi Fadzil said RM10mil has been allocated annually for the financial rebate programme, which will take effect from May 15.
He said the programme will be managed by MyCreative Ventures with the support of the ministry.
“It focuses on the organisation of high-impact concerts and events, particularly those involving over 15,000 attendees and featuring local and international artistes,” he said at the Eid Synergy event organised by the Arts, Live Festival and Events Association (ALIFE) here yesterday, Bernama reported.
Fahmi said there are several key conditions organisers must meet to qualify for the incentive, including having prior experience managing large-scale events with a minimum capacity of 15,000 attendees within the past three years from the date of application.
He said to bring in international artistes, organisers must spend a minimum of 20% of the total Qualifying Malaysian Concert and Event Spend (QMCES), with at least 30% Malaysian involvement to qualify for 30% of the actual QMCES expenditure or a maximum of RM1.5mil (whichever is lower).
“This also includes an additional bonus of RM100,000 for projects that combine local artistes and achieve 60% or more ticket sales 30 days before the project date.
“Only after the project is completed and the final report is approved will the rebate be fully disbursed,” he said.
