Community and Government Relations senior executive Durie Rainer Fong (middle) presenting the food supplies and other items to Rumah Anak Yatim dan Maahad Tahfiz Home manager manager, Junaidah Hassan.
KOTA KINABALU: Two organisations have launched targeted Corporate Social Responsibility (CSR) efforts to support less fortunate communities in Sabah, providing essential aid to those affected by poverty and natural disasters.
Hibiscus Malaysia and the Institute for Development Studies (IDS) Sabah have run separate outreach programmes aimed at supporting vulnerable groups across various districts, reinforcing their commitment as responsible corporate and institutional citizens.
Hibiscus Malaysia extended aid to two communities in Kota Marudu and Tuaran last month through its Wakalah Zakat programme.
The company distributed food baskets and prayer mats to 30 flood-affected families in Kampung Marudu Laut, identified with help from the Kota Marudu District Office and the General Welfare Services Department on March 27.
“These families, mostly fishermen and farmers, were among the hardest hit by the recent floods. Our support aims to not only address their immediate needs but also help them recover with dignity,” said Edmund Ang, Sabah operations asset head for Hibiscus Malaysia.
Two days earlier, the company also provided basic supplies to Rumah Anak Yatim dan Maahad Tahfiz Home in Tuaran, a charity caring for over 30 orphans and underprivileged individuals.
The initiative is part of the company’s broader goal to create lasting social impact in the communities where it operates.
“At Hibiscus Malaysia, we believe our responsibility extends beyond business operations. We are here to stand with the people of Sabah, especially during difficult times,” Ang added.
Meanwhile, IDS Sabah, working with NGOs such as Kembara Kitchen and the CIMB Foundation, deployed its Disaster Monitoring Hub (D-Hub) to flood-hit areas in the Sook district on Tuesday (April 15).
The team delivered 40 boxes of ready-to-eat meals (Hero Meals) to evacuees in Kampung Kuala Puntih and Kampung Mempulut, where over 230 residents were displaced by ongoing floods.
This is the latest in a series of humanitarian missions by IDS, which has already provided flood relief to districts such as Pitas, Kota Marudu and Beaufort earlier this year.
IDS remains committed to coordinating with strategic partners and local agencies to ensure that the needs of flood victims and underserved communities are prioritised.
