PETALING JAYA: The new law against litterbugs can help improve Malaysia’s image as a tourist destination, particularly in urban centres and natural attractions, where cleanliness significantly influences visitor experience, says the Malaysian Tourism Federation (MTF).
Its president Datuk Tan Kok Liang said unsightly streets and polluted beaches may discourage return visits and word-of-mouth recommendations.
“The proposed amendments, if strictly enforced and accompanied by strong public awareness campaigns, could lead to long-term improvements in cleanliness,” he said.
“Over time, such actions would enhance Malaysia’s reputation as a well-maintained and eco-conscious travel destination, appealing to domestic and international tourists.”
He added that fast-tracking the amendments would ensure that Malaysia presents a cleaner, more welcoming image before Visit Malaysia 2026.
“A cleaner environment contributes to positive visitor experience, enhances Malaysia’s reputation as a sustainable travel destination and aligns with global eco-tourism trends.
“If the amendments are implemented and enforced effectively before the campaign, Malaysia can showcase its commitment to cleanliness and sustainability to international tourists,” he said.
He said having litterbugs clean the streets in uniforms could be a strong deterrent against littering, reinforcing accountability and discouraging repeat offences.
“However, ensuring that such measures do not appear overly punitive or create negative perceptions among tourists is essential.
“If handled properly – emphasising rehabilitation and civic duty rather than public shaming – this approach could be considered a firm yet constructive step towards a cleaner environment.”
Clear communication regarding the rationale behind the policy would be key to maintaining a positive image, Tan noted.
He said the Visit Malaysia 2026 campaign can incorporate anti-littering efforts by launching nationwide awareness programmes, partnering with tourism stakeholders to promote responsible waste disposal and integrating clean-up initiatives into tourist hotspots.
“Special incentives could be introduced for businesses that maintain cleanliness standards, while ‘green tourism ambassadors’ could encourage sustainable practices among visitors.
“Additionally, educational campaigns, including multilingual signage and digital campaigns, can inform tourists about the penalties for littering and the importance of environmental responsibility,” he added.
