From left: Farm Fresh Berhad group chief financial officer Mohd Khairul Mat Hassan, group managing director and group chief executive officer Loi Tuan Ee, and group chief operating officer Azmi Zainal, with their triple victories at Putra Brand Awards 2024 recently.
Farm Fresh Berhad has been crowned Malaysia’s number one dairy brand again, clinching its fourth consecutive platinum award in the Beverage-Dairy category at the prestigious 2024 Putra Brand Awards gala night since their first win in 2021.
The company also was awarded the titles of Putra Brand Marketer of the Year, for championing innovation and creativity in building their brand and Putra Brand Icon for winning platinum for the fourth consecutive times.
Founded in 2009, Farm Fresh has grown into one of Malaysia’s most iconic homegrown brands, mastering the grass-to-glass value chain.
The journey began humbly 15 years ago with the importation of 60 Holstein Jersey cows from Australia and the establishment of a farm in Mawai, Johor.
Guided by an ambitious mission to provide Malaysians with pure dairy products free from preservatives and artificial additives, Farm Fresh quickly distinguished itself from competitors with their quality and.
This commitment to freshness and quality became the cornerstone of its success, propelling the brand to new heights with enthusiastic customer support and strategic backing from Khazanah Nasional Berhad, Malaysia’s sovereign wealth fund.
Today, Farm Fresh operates dairy farms across more than 2,023 hectares of land in both Malaysia and Australia, with a total herd size exceeding 11,000 dairy cows and bulls.
Over the years, the company has introduced more than 200 products under various brands, including Farm Fresh, Master Barista, Henry Jones, Yarra Farm, Yarra by Farm Fresh, Nubian Goat’s Milk, Jom Cha by Farm Fresh, St David Dairy (Australia), and its latest acquisitions, Inside Scoop and Sin Wah Ice Cream.
Farm Fresh’s product portfolio spans a wide range of categories, including ready-to-drink (RTD) chilled and ambient products, yoghurts, plant-based alternatives, and ice creams.
Investments in research and development (R&D) have enabled the company to launch innovative products such as dates milk, lactose-free milk, almond milk, and Farm Fresh Grow, a nutritious drink designed for children.
Reflecting on the company’s achievements, Farm Fresh Berhad group chief executive officer, Loi Tuan Ee, and group chief operating officer, Azmi Zainal, shared their gratitude.
“This is an extraordinary and memorable night for us as we didn’t expect to win these three great awards.
“We would like to express our gratitude to all Malaysians for supporting us and bringing Farm Fresh to where we are today, as their favourite brand. Thank you so much, Malaysians.”
The Putra Brand Awards, organized by the Association of Accredited Advertising Agents Malaysia (4As) since 2010, is endorsed by the Malaysia External Trade Development Corporation (Matrade) and supported by the Malaysian Advertisers Association, the Media Specialists Association, and the Malaysian Digital Association.
