Explore Sabah campaign launches at World Travel Market in London

Sabah Tourism, Culture and Environment Minister Datuk Seri Christina Liew (standing middle, in light blue attire) witnessing the Memorandum of Collaboration signing between Sabah Tourism Board and Intrepid UK at Sabah Pavilion during the World Travel Market (WTM) in London on Tuesday.

KOTA KINABALU: The 'Explore Sabah' campaign, aimed at highlighting the state's unique attractions, was launched at the World Travel Market (WTM) in London, United Kingdom, on Tuesday (Nov 5).

The initiative, which will feature Sabah’s 10 unique wonders including Unesco heritage sites, five highest peaks, rich biodiversity and wildlife encounters, was launched by Sabah Tourism, Culture and Environment Minister Datuk Seri Christina Liew at the Sabah Pavilion during the first day of the WTM.