Midnight Sale aims to encourage tourists to stay overnight
JOHOR BARU: The Malaysia Midnight Sale 2024, which was launched by Tourism Malaysia in the city here, aims to attract more domestic and international tourists to shop and stay overnight in Johor, says its director-general Datuk Manoharan Periasamy.
“This is the first time since the Covid-19 pandemic that Tourism Malaysia is hosting a midnight sale. The aim is to attract more tourists from neighbouring countries, especially Singapore, encouraging them to spend and stay overnight in Johor.
“As of September, Johor has seen a total of 6.9 million daily visitors from Singapore, a substantial increase compared with pre-pandemic levels,” he said at a press conference following the launch of the Malaysia Midnight Sale 2024 at Paradigm Mall Johor Baru on Wednesday night, Bernama reported.
Manoharan said this new initiative, which is part of the Malaysia Year End Sale 2024 campaign, is organised in collaboration with Mastercard, Paradigm Mall Johor Baru and GCH Retail (Malaysia) Sdn Bhd.
The sale runs for four days from Wednesday.
The campaign, running from 10pm to midnight, offers discounts of up to 80%, aiming to encourage daily visitors to stay overnight, thereby boosting the local economy and increasing tourist numbers, said Manoharan.
“We want to convert daily visitors into tourists. According to the World Tourism Organisation’s definition, tourists must stay overnight at their destinations.
“Through this programme, we expect more visitors will become overnight guests, staying in hotels around Johor Baru,” he said.
He added that several hotels here are offering special room rates, with discounts of up to 72% until tomorrow.
Besides Paradigm Mall Johor Baru, the midnight sale will also take place at several other shopping centres.
“After Johor, we plan to extend this campaign to Melaka and other states bordering neighbouring countries such as Sabah, Sarawak, Penang and Kedah.
“This initiative has also received positive feedback from shopping centres in Kuala Lumpur, which are interested in holding a similar midnight sale,” he said.
The Malaysia Midnight Sale 2024 features a range of activities at participating malls, including tour package exhibitions, live performances, hourly lucky draws, local fruit tastings and entertainment for children.
