Euro 2024 mania kicks off

Having a ball: Workers putting the final touches to their Euro 2024-themed backdrop at a hotel in Tanjung Bungah, Penang. — LIM BENG TATT/The Star

GEORGE TOWN: Just hours remain till the 2024 UEFA European Football Championship kicks off, and football fever is palpable around town.

Many business premises – particularly bars, hotels and shopping centres – are capitalising on the match schedule to run viewing parties or thematic promotions.