Malaysia Airlines teams up with Manchester United

Done deal: Ahmad Luqman (third from left) presenting a token of appreciation to Timpson after the signing ceremony. With them are Manchester United legends Patrice Evra (second from right) and Wes Brown (far left), Capt Izham (second from left) and MAG chief commercial officer Dersenish Aresandiran. — ART CHEN/The Star

KUALA LUMPUR: Malaysia Airlines Bhd (MAB) has entered into a multi-year partnership agreement with UK football club Manchester United as its official commercial airline.

Under the partnership, the national carrier is looking to tap into the football club’s over 1.1 billion fans and followers worldwide by leveraging co-branded marketing initiatives to boost brand recognition to a diverse global audience.