KUALA LUMPUR: The upcoming Malaysian Association of Tour and Travel Agents (MATTA) Fair in March 2024 promises to unveil its Sustainable Tourism booth, aiming to spotlight a variety of innovative projects geared towards fostering sustainable practices within the tourism industry.
MATTA president Nigel Wong said that at the heart of this endeavour lies the launch of the Green Circle Initiative, a collaborative effort involving key stakeholders from diverse sectors such as Climate Governance Malaysia, Malaysia Aviation Group (MAG), RHB banking group, Malaysia Digital Economy Corporation (MDEC), government agencies at both federal and state levels, Malaysian Association of Hotels (MAH) and the Malaysian Association of Convention & Exhibition Organisers & Suppliers (Maceos) and MATTA members.
