The Immersive Hong Kong exhibition – which showcases Hong Kong’s unique strengths, advantages and opportunities with art technology – was launched in Kuala Lumpur on March 3 as part of a tour of Asean countries.

THE Immersive Hong Kong exhibition is now on at Pavilion Bukit Jalil in Kuala Lumpur.

This week-long exhibition will engage visitors in the vibrant culture and latest developments of Hong Kong through interactive art technology installations.

Organised by the Hong Kong Special Administrative Region Government’s Information Services Department (ISD), the exhibition runs from March 3 to 10.

Malaysia marks the third leg of its journey across the Asean community, following successful stops in Indonesia and Thailand.

Themed Hong Kong – Where the World Looks Ahead, the exhibition aims to showcase the unique strengths, advantages and opportunities that Hong Kong offers as a destination for business, leisure and work.

Visitors will have the opportunity to delve into various visuals representing the city, experiencing firsthand how smart living is incorporated into the daily lives of Hong Kong citizen – for example, its cutting-edge transportation and traffic management system, strong connectivity of mobile network, and smart immigration system that bring a new level of convenience to its citizens.

ISD chief information officer for overseas public relations Stella Chui expresses her excitement about bringing Hong Kong’s essence to Malaysia through this exhibition, highlighting that visitors will experience Hong Kong’s latest developments and diverse facets.

“The exhibition not only showcases the unique attractions of Hong Kong as a cosmopolitan city, but also demonstrates that the city is full of creativity and character,” she shares.

The exhibition features multiple interactive art projections, lightbox installations and naked eye 3D displays across five thematic zones, including the new addition called Buzzing Sports Action.

The other zones are Financial Bridgehead, I&T Brain Bank, Blossoming Creativity, and, Diversity and Greenery.

There will be interactive information panels where visitors can read testimonies from Asean companies and talent, as they have shared their experiences and views on why Hong Kong is one of the most desirable places for visiting, living, working and investing.

The exhibition will also feature illustrations by artist Messy Desk (Jane Lee), who is known for her cartoon-like art style.

Visitors will get to enjoy her take on Hong Kong’s vibrant skyline at a dedicated photo corner within the venue. Incorporating her colourful, fun art style with famous landmarks will be an appealing sight for visitors.

Win tickets to Hong Kong

The interactive game called “Snap a Cool Shot @ Immersive Hong Kong” offers visitors to the exhibition the chance to win an economy class round-trip air ticket from Kuala Lumpur to Hong Kong.

To participate, visitors need to:

> Post a photo or video of their experience at the exhibition with the hashtag #ImmersiveHK_KL

> Follow Brand Hong Kong’s Instagram page.

> Set their profile page to public.

Deadline for submissions is March 11 (2pm).

The Immersive Hong Kong exhibition is open 11am-9pm (Monday-Friday) and 10am-10pm on the weekend.Entrance is free. Souvenirs will be given out during the event period. Follow Brand Hong Kong on Instagram for more details.

For further information check our website.

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