Mihas eyes international expansion, targets RM1bil sales in Dubai Expo debut

A file picture of the 19th edition of Mihas in 2023, which was the largest ever organised, resulting in total sales amounting to RM3.2bi and drawing in 38,566 visitors from over 100 countries, surpassing the anticipated 35,000 visitors.

KUALA LUMPUR: The Malaysia International Halal Showcase (Mihas) is poised for international expansion, acknowledging the importance and urgency of extending its influence beyond domestic borders.

This inaugural effort called Mihas @Dubai will kick off with the event being held within the Middle East Organic and Natural Product Expo in Dubai from Nov 18-20, 2024, aiming to achieve sales totalling RM1bil.