UNLIKE cold hard cash, energy is intangible.
Saving energy and being energy-efficient can be quite an abstract concept to grasp given that the only visible indication is the fluctuation of monthly electricity bills.
To help future energy leaders understand the issue as well as foster energy-efficient habits and behaviours, Tenaga Nasional Berhad (TNB) launched a campaign to reduce energy waste through fun educational programmes for school-goers.
A strong advocate of raising awareness and nurturing good energy efficiency behaviour at a young age, TNB’s school activation programme that commenced from August till September kept children engaged on the importance of being energy-efficient, which lowers greenhouse gas (GHG) emissions and other pollutants as well as keep utility bills from soaring.

Themed Powering The Future, TNB’s initiative in partnership with Star Media Group (SMG) exposed youngsters to a deeper understanding of the energy sector, the current energy generation process as well as the need to transition towards renewable energy sources through an engaging series of carefully curated and customised workshops incorporated with fun simulation activities and games
Held in 10 selected primary and secondary schools in urban and suburban settings within the Klang Valley, the programme received warm reception from 866 participating students.
It was a success in raising awareness on energy safety – offering students helpful energy efficiency tips, while nurturing the future climate change activists with leadership qualities and self-confidence.
Crucial educational messages were delivered to the young people to help encourage the adoption of personal practices that can positively impact energy consumption and conservation.
According to TNB, one of the most important messages for the young people is awareness of energy scarcity in the past, its potential threats, and the importance of preserving energy as it is a prominent necessity in daily life across all living situations and sectors.

The national utility provider emphasised that since energy isn’t something students can see or touch, it’s helpful to tie the concept to something they can understand.
Pleased that students took the initiative to spread the key messages and what they’ve learnt from the programme to fellow friends and family, TNB would seek to expand such initiatives which effectively create a relaxed and interesting learning atmosphere for school-goers to better understand their role in maintaining nature around for a more sustainable future – their future.
TNB’s Powering The Future series is part of a nationwide initiative, the Malaysia Energy Literacy Programme (MELP), which was launched by Natural Resources, Environment and Climate Change Minister Nik Nazmi Nik Ahmad.
Its key mission is to enhance the public’s understanding about the energy sector, the importance of energy transition into renewable energy sources, and the role of environmental, social and governance (ESG) principles in the energy industry in achieving global sustainability.
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