We can taste the difference, say rice lovers

Preferred choice: Irwan arranging bags of imported rice at his outlet in Tampoi, Johor. — THOMAS YONG/The Star

JOHOR BARU: Many consumers prefer sticking to the familiar taste of imported white rice despite the strain on their purse-strings.

Marketing manager Ahmad Fahmy Fahd Abdullah, 35, said he would not switch to local white rice due to the difference in quality and taste.