KUALA LUMPUR: In conjunction with the country’s 66th independence day celebrations, FGV Holdings Berhad (FGV), as a leading global producer of crude palm oil (CPO), announced the launch of its new corporate video on Aug 21.
Produced in the form of 3D animation, it carried the theme “Nurturing a sustainable future” with a unique storytelling approach centred around FGV’s journey towards a more sustainable tomorrow.
“Sustainability is not just a corporate buzzword. It is, in fact, the foundation of FGV’s business,” said FGV Group chief executive officer Datuk Nazrul Mansor.
“We are committed to respecting human rights, protecting the environment, and promoting economic growth, especially in the communities we serve.”
He said a video that revolves around the theme of Nurturing a Sustainable Future will align with FGV’s efforts to position itself as a company advocating for sustainable food and agriculture products for future generations.
“It also complements the 66th Independence slogan, Malaysia Madani: Unity in Determination, Fulfilling Hope, by providing hope for sustainable food supplies for all Malaysians.”
In the video, FGV showcases several sustainability strategies involving significant investments in research and development efforts. To meet the farm-to-table approach, high-quality and healthy products are achieved through biological control methods, such as using owls to manage pest insects.
The video also demonstrates how FGV is navigating the digital era by integrating data and continuous automation monitoring to enhance efficiency, especially in the logistics business. These strategies are set to improve efficiency and productivity, while ensuring sustainability and responsible practices from the field to the factory, logistics and ultimately to the consumers.
Taking advantage of August as the month of national pride, in addition to supporting FGV’s role in advocating for sustainable food and agricultural products, the company’s local food brand, Saji, also took the opportunity to launch its “Saji Terima Kasih Malaysia” campaign.
This campaign was organised as a sign of respect for the unwavering support from loyal customers, contributing to the continuous success of Saji.
It encompasses various special promotions, including discounts, gifts, exclusive offers, and engaging social media activities.
Additionally, a booth was set up from Aug 26 to 31 at the Golden Triangle area of Kuala Lumpur to offer a variety of activities, including a countdown to midnight on Aug 31.
A part of this campaign included a tribute video titled “Perajurit Dapur”, dedicated specifically to the unsung heroes in the community.
FGV is committed to meeting the growing demand for quality, nutritious, and affordable products through various household or food brand names such as Saji, Adela, Seri Pelangi, Gula Prai, Ladang’57 and Bright Cow.
As a major player in the food industry in Malaysia, FGV aspires to continue playing a significant role in the country’s food security agenda by providing high-quality and nutritious food products at reasonable prices to all Malaysians.
Simultaneously it is also working towards its vision of providing sustainable food and agriculture products to the world.
To view the new corporate video, visit FGV Holdings’ social media platforms on Facebook, Instagram, Tik-Tok, LinkedIn and YouTube, as well as the website at www.fgvholdings.com.
The public is also invited to join in celebrating culinary heroes by watching the “Perajurit Dapur” video on Saji Malaysia’s Facebook and Instagram pages.