KUALA LUMPUR: Tourism Malaysia has entered into a strategic collaboration with a talent management agency to promote tourist destinations and products in Kelantan and Pahang, says its director-general Datuk Dr Ammar Abd Ghapar.
Through the “Kembara Cuti-Cuti Malaysia” programme, The Girls Republique (TGR), with its 12 social media influencers under the auspices of the agency, will visit Kelantan and Pahang for seven days.
He said they will produce social media content and promote interesting tourist destinations in the two states.
Ammar said the programme, among others, aims to inspire Malaysians, especially the younger generation such as Generation Z and millennials, to be more active in travelling within the country and boost domestic tourism.
“In Kelantan, among the tourist locations are the Kelantan Museum, Street Art Kota Baru, Kampung Kraftangan, Pantai Senok and Pantai Nusuk.“In Pahang, the highlighted tourism activities involve the Cherating area to watch fireflies and exploring the mangrove swamp forest, other than surfing,” he said after flagging off the TGR convoy for the travel programme at a petrol station on the Karak Highway near here yesterday, Bernama reported.
“Apart from the planned events, TGR participants will also make several interesting stops along the way, thus making their visual experience more meaningful and exciting with some elements of surprise during the holiday,” he added.
Ammar said Tourism Malaysia’s collaboration with TGR is expected to be the best approach to tourism promotion due to the clout of influencers who have many followers on social media.
“These influencers (in the programme) have more than 10 million followers, so imagine the publicity that can be gained.
“Their influence will not only encourage people to travel, but will indirectly give more exposure to tourism products in Kelantan and Pahang effectively,” he said.
Ammar also said Tourism Malaysia is targeting the arrival of 16.1 million tourists, generating a revenue of RM9.2bil this year.