Influencers to help boost tourism in Kelantan and Pahang

Embracing domestic travels: Ammar (third from right) meeting influencers during the Cuti-cuti Malaysia program. -Bernama

KUALA LUMPUR: Tourism Malaysia has entered into a strategic collaboration with a talent management agency to promote tourist destinations and products in Kelantan and Pahang, says its director-general Datuk Dr Ammar Abd Ghapar.

Through the “Kembara Cuti-Cuti Malaysia” programme, The Girls Republique (TGR), with its 12 social media influencers under the auspices of the agency, will visit Kelantan and Pahang for seven days.