Cannes entry opening up tie-in opportunities

PETALING JAYA: Malaysian-made horror flick Sumpahan Jerunei is being promoted with its English title – The Curse of The Totem – at the ongoing Marche du Film Festival in Cannes, France.

Malaysian TV Producers Association treasurer Datin Wendy Wong said besides promoting local culture and tourism, the exposure would also provide a boost to Malaysia as a filming location.

“Our objective and hope is to bring Sumpahan Jerunei to the wider world. Not only that, we also hope that it will be shown in even more countries and at future film festivals,” she said.

Wong, who is the executive director of Produksi Seni Duapuluh Duapuluh Sdn Bhd, said Sumpahan Jerunei would also be promoted at an upcoming Asian film festival in Cannes.

On bringing the movie to the Marche du Film Festival, Wong said this would create many opportunities for future partnerships with international producers, adding that Mongolian producers had shown interest in working together.

“They expressed interest in working together in producing and to shoot in Malaysia,” she said.

The Marche du Film Festival, which opened on May 16, will close on Wednesday.

Sumpahan Jerunei features a line-up of famous and experienced cast such as Bront Palarae, Syafie Naswip, Amerul Affendi, Tony Eusoff, Uqasha Senrose and Ruminah Sidek.

It is based on a true story about the history of the Melanau people in Sarawak, including their funeral rites and culture.

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