‘Behavioural Insights can reduce cost’


Asean unity push: Tengku Zafrul speaking with journalists in Jakarta. — Photo taken from Tengku Zafrul’s Facebook page

PETALING JAYA: There is vast potential for policy-making tools such as nudging and Behavioural Insights (BI) to increase the ease of doing business in Malaysia, says International Trade and Industry Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz.

He said BI could be used to reduce compliance costs by deploying the optimal level of resources on regulatory or procedural monitoring and enforcement.

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Behavioural Insights , costs , business

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