State polls: Approach voters digitally, says Zahid

KUALA LUMPUR: The compatibility of the party machinery, seat distribution and methods of communication with voters are among the areas that Umno and Barisan Nasional need to examine with their political partners in the unity government to face the coming election in six states, says Datuk Seri Dr Ahmad Zahid Hamidi.

The Umno president, who is also the Deputy Prime Minister, said for example, in approaching voters, the conventional methods such as face-to-face campaigning, can no longer be a priority.

"We must move towards the digital system (method of communication with voters) instead of analog; if we don't change then we will continue to be in the old cocoon.

"But I am confident that when we were hit by the results of the 15th General Election, we will change and we have started to change. I told Wanita, Youth and Puteri leaders to learn from the mistakes of other parties as well," he said.

He said this when appearing as a guest on “Umno Memilih 2022-2026: Inilah Rumah Kita” show, featured live via NRChannelTV on Facebook tonight (March 16). - Bernama