KUCHING: Music lovers who buy a virtual ticket for this weekend's Borneo Jazz Festival will be planting a tree through its ecoGreenPlanet programme.
Under the programme, which is part of the Sarawak Tourism Board's (STB) responsible tourism agenda, RM10 from every virtual ticket will go towards a tree-planting activity to be held after the festival.
Virtual tickets for the three-day festival, which takes place in Miri starting Friday (June 24), are priced at RM25 for a one-hour block.
"This initiative is a continuation of STB's responsible tourism agenda in spreading awareness on the importance of preserving the environment for generations to come," STB chief executive Sharzede Salleh Askor said in a statement.
True to its theme "Jazz in the Jungle", the festival incorporates other greening initiatives such as the eco-drum jam project to create percussion instruments from recycling waste in community drumming sessions.
There is also an eco-art installation project in collaboration with the Miri City Council and MYY Living Arts to repurpose recyclable plastic waste into art.
Themed "Trashing the Jungle", the art project aims to raise awareness that the plastics which make life convenient also choke and pollute the natural environment.
This year's Borneo Jazz Festival is being held in hybrid format and features performers from countries such as Singapore, Japan, France, Switzerland, the United States, Hungary and India.
For more information, go to jazzborneo.com.
