‘Nasihat Dari Hati | #MengukirMalaysia’ by TM Group: When we do something, is it for praise, or because we’re following our hearts without expecting any returns?
FOR Hari Raya this year, Star Media Group (SMG) invited Malaysians to vote their favourite from among 48 festive commercials by recognised brands.With close to a whopping 23,000 votes garnered throughout the one-month campaign, the results are now in. The nation’s top three favourites – in no particular order – are by Matrix Concepts, TM Group and Watsons.
Matrix Concepts’ Metaraya Matrix was inspired by a personal experience during the movement control order.
“For the past two years, my family and I were away from our elderly parents and it was quite upsetting and even frustrating to say the least. If I could feel it, what more so many other Malaysians out there. Phone and video calls are just not enough,” said Matrix Concept chief marketing officer Lim Kok Yee.
“So, my team and I thought, why don’t we translate this yearning for a family gathering through virtual reality?
“When the announcement on inter-state travelling came about and with the borders opening, we decided to put this into reality. Hence, the Metaraya Matrix video – a 14- hour overnight shoot at our Clover Resort Residence in Bandar Sri Sendaya, in Negeri Sembilan.”
TM Group’s Dari Hati looked to highlight and celebrate Malaysia’s many cultures and heritage during a festive season, when people are more attuned to the idea of how culture connects our humanity and brings families closer together.
“We also want to demonstrate TM’s role as the enabler of technology, by empowering Malaysians to use technology to create art pieces,” said TM Group chief marketing officer Shanti Jusnita Johari.
“Many brands just produce a TVC for Raya, but we wanted to build on that in an innovative way. We wanted to celebrate the culture of sharing words of wisdom from our elders by converting them into another form of Malay heritage – turning Jawi into beautiful Kufi art.
“This is told through our film Dari Hati that features the story of Iqbal and how he modernises these words of wisdom via modern kufi art.
“This is, to our knowledge, one of the first online platforms in the world to be able to transfer Bahasa Melayu into Kufi art. One of the many highlights was the team working together to learn and understand the nuances of Jawi and Kufi art.”
Watsons’ Gaya Raya Luar Biasa revolves around Malaysians’ renewed optimism as the country moves into the recovery period.
“With that in mind, Watsons created a star-studded, special effects-laden depicting a literal out-of-this-world Hari Raya celebration on the moon with an out-of-this-world experience for Malaysians,” said Watsons Malaysia managing director Caryn Loh.
“Viewers get to watch an extraordinary futuristic style filled with excitement while shining a light on individual styles to encourage everyone to celebrate their uniqueness.
“We would like to remind everyone to believe in themselves, and that they are extraordinary no matter who and where they are. We need to stay true to ourselves no matter how far we’ve come.”
Other brands that joined this festive Nation’s Choice Awards campaign are RHB, Super, Shopee, Coway Malaysia, Saji, Touch ‘n Go eWallet, Hong Leong Bank, Pernas, Petronas, KPJ Healthcare Berhad, OPPO, Sunway Property, Sime Darby Property, Yodoo, Good Day, Maxis, Axiata, Gamuda Land, Lim Tayar, Digi, Celcom, Suria FM, Julie’s, TNB, Standard Chartered, Agrobank, Guardian, Pos Malaysia, SP Setia, MR DIY, Siti Khadijah, MyDebit, Herbalife, Daikin Malaysia, UMW Toyota, MBSB Bank, Aeon Retail Malaysia, Boost, MSM Malaysia Holdings Berhad, Affin Bank, IJM Land, UEM Sunrise, SK Magic, Sunway Group Berhad and foodpanda.
The top 10 voters walked away with either a brand new smartwatch, RM200 e-voucher, power bank or AirPods based on their submission on “What makes Raya special for you this year?”
The winners were selected based on the most creative and heartfelt answers.
SMG thanks Malaysians for making this video voting campaign a success and promises more in the works to drive goodwill and spread beloved brands’ good vibes and cheer.
Stay tuned for SMG’s upcoming hunt for the most engaging National Day commercial of 2022.
To view the Top 20 favourite Raya 2022 videos, click on the gallery below. To feast your eyes on the extensive festive show reel, click here.
More photos
‘Kembali’ by Affin Bank: Arif and Irfan return to their village for Raya. Their destination is the same but there is a difference. There is something that Irfan doesn’t know about Arif. What is it? Watch out for a twist in the ending.
‘Terima Kasih, Pak Lang’ by Aeon: Three siblings who lost their parents are under the care of Pak Lang. Despite the hard times they’re going through, Pak Lang tries his best to bring hope to his wards this Raya.
‘Pesan Atuk’ by Agrobank: A grandchild journeys to his past as he recalls his childhood memories with his grandfather who was a padi farmer – a story about family love packed with the message on the importance of sustaining food supply for the younger generation.
‘Kita Rai, Kita Raya’ by Daikin: Raya is here! Let’s take this chance to celebrate joyfully with our beloved elders in the kampung. ‘Kita rai, hari raya bermaafan semua. Hari murni hari raya ikhlaskan jiwa raga.’
‘Fobia Di Hari Raya’ by foodpanda: The festivities are here, but for Yana it also means an issue may crop up. What could it be and how will Yana overcome this phobia?
‘Rezekey’ Raya by Gamuda Land: Sometimes we take the little things in life for granted. But what may seem insignificant to us could be the key to change another person’s life. This Raya, remember that ‘reze-key’ can be found anywhere, if we are sincere in our hearts.
‘Kembalikan Kemeriahan Bersama Guardian’: A lighthearted yet heart-warming story of four sisters as they make their long-awaited journey to their hometown together to surprise their mother on Hari Raya. Will their plan work?
‘Metaraya Matrix’ by Matrix Concepts: The world changes but traditions remain. Matrix Concepts takes the Hari Raya celebration into the metaverse – a futuristic musical featuring grandma (Janna Nick) with lyrics that remind us of culture and traditions.
‘Abah’ by MSM Malaysia Holdings: Abah is a significant figure in the family, all firm in facial expressions and demeanour. Because of his male ego, grief over the loss of a loved one does not manifest easily.
‘Kiriman Mak’ by Pos Malaysia: Whatever it takes to make mom happy. Ahmad goes on an adventure to make his most important delivery yet, this Hari Raya.
‘We must respect and understand each other’s traditions and cultures. Only then can we have peace and harmony,’ said Lim.
‘3 Abang Garang’ by Shopee: Three big bullies terrorise a sleepy village. They are loud and intimidating, making the villagers fear and loathe them. But is everything really as it seems?
‘Oppa vs Opah’ by Standard Chartered: Oppa and Opah learn that while appearances may differ, people will always find a way to come together. Tune in to this video and find out how things turn out.
‘KebangkiTEN Raya 10 Budak Merah dan Ejen Ali’ by Boost: Boost, the fintech arm of Axiata, collaborated with popular home-grown animated character Ejen Ali in this festive Raya video.
‘Ria Bersama, Raya Bermakna’ by SK Magic: Our parents show their gratitude in different ways. They may not thank us, but they will find a way to show how proud they are of us. This video tells the story of a son’s love and care for his father, and a dad’s unspoken appreciation.
‘Seri Cahaya Aidilfitri’ by Sunway Group: Aida springs into action to fix a ‘light’ predicament this Raya. This video is a testament to Sunway’s commitment to action against climate change.
‘Sempurna Bersama’ by Sunway Property: Preserving tradition through Sunway Property’s dodol-themed campaign Sempurna Bersama, to celebrate a harmonious community and a time of togetherness.
‘We hope we can bring a fresh take to our culture and make it relevant again. Together, let’s Mengukir Malaysia,’ said Shanti Jusnita.
‘Raya Macam Cara’ by TNB: A family reunites after not seeing each other for two years. Will the children be able to understand the different cultures of the north, south, east and west?
‘We would like to remind everyone to believe in themselves, and that they are extraordinary no matter who and where they are,’ said Loh.
‘Gaya Raya Luar Biasa’ by Watsons: Watsons takes the Raya celebrations to a whole new level – the moon! Join Ayda Jebat, Fauziah Ahmad Daud, Datuk Jalaluddin Hassan, Dolla, Jinnyboy and Nithyaa RV as as they take you on an out-of-this-world Raya experience.
‘Aidilfitri 2022’ by UEM Sunrise: Follow the journey of Aidil who is on a highly covert mission. Will Malaysia’s No.1 secret agent save the day and make it back home in time for Raya?
‘Misi Balik Kampung Safely’ by Lim Tayar: Raya is different this year now that we can balik kampung after two years. This video highlights the importance of family values.
