PETALING JAYA: Bahasa Malaysia news portal Majoriti and Celcom Axiata Bhd’s (Celcom) fully digital service Yoodo have teamed up to bring consumers the latest and most exciting news on the go, with subscribers of both brands set to be rewarded with exciting offerings.
From July 15 to Oct 15, new and existing Yoodo users will be rewarded with a one-year complimentary subscription to Majoriti worth RM99 for referring their friends to Yoodo as part of the “Refer-To-Win Campaign”.
This also includes a staycation voucher worth RM200.
A Memorandum of Understanding (MOU) was inked between Celcom Axiata CEO Datuk Idham Nawawi and Alex Yeow, group chief executive officer, at @celcom in Petaling Jaya yesterday.Commenting on the collaboration, Majoriti product lead Chung Eng Lee said with people spending most of their time on mobile devices, it was to be expected that they would seek out news on the go.
She added that while Yoodo understood the needs and wants of modern consumers, Majoriti was aware of the importance of keeping readers in the know.
“With Yoodo providing the perfect platform to peruse the news through their vast network coverage and Majoriti bringing enriching content, we hope that this partnership will bring the utmost to our readers.
“At Majoriti, we believe that the key to a strong brand is through the communities we engage. As a news media, we also have a social purpose to fulfil and our core focus is to bring trusted, credible news that matters closer to our readers,” she added.
Exciting partnership: Group chief executive officer Alex Yeow (second from right) and Idham (second from left) posing with the MOU after the signing as Chow (left) and Chung look on at the @celcom building in Petaling Jaya. — IZZRAFIQ ALIAS/The Star
As Malaysia’s only fully digital telecommunications company, Yoodo prides itself as a pioneer in allowing users to customise their Internet plan according to their specific needs.
Breaking free from conventional structured plans, Yoodo gives users the flexibility to create an experience that is completely personalised.
Head of Yoodo Chow Tuck Mun said: “As a fully digital brand, Yoodo is dedicated to providing consumers with accessibility and convenience on the go.
“We are laser-focused on seeking out partners that are like- minded in terms of providing such offerings to consumers.
“With this partnership, we can ensure that our users have easy access to quick and reliable news, alongside added benefits and exclusive deals.
“The partnership between a digital brand and digital media makes for a perfect pairing, and we look forward to finding other exciting ways of working together to bring more rewards to Malaysians,” he added.
Chung also revealed that Majoriti will be introducing a weekly print publication dubbed Majoriti 7 that will hit the stands soon.
The publication will provide in-depth content focusing on current news and developments locally and internationally, as well as politics, social, sports and entertainment topics.
With its tagline Refleksi Tanpa Prejudis, Majoriti aims to provide current news and views to the people. It will also be teaming up with a diverse line-up of partners to expand on each others’ offerings.
Partners and merchants currently on board include Grab Malaysia, Social Security Organisation, Aeon Co (M) Bhd, Malaysia Airlines Bhd, Secret Recipe Cakes and Cafe Sdn Bhd, Petronas Dagangan Bhd, Samsonite (M) Sdn Bhd and hotels under IOI Properties Group Bhd, with more in the pipeline.To find out more about Majoriti or to subscribe, visit majoriti.com.my.
For more information on Yoodo, follow Yoodo at www.facebook.com/yoodoMY or visit www.yoodo.com.my.
