Aeon introduces Kuih Raya Kita as first NFT series

KUALA LUMPUR: In conjunction with its “Raya Penuh Makna” campaign, Aeon Co (M) Bhd introduces the first ever Raya-inspired NFT series focusing on the origin of eight signature kuih, or sweet traditional pastries namely the pineapple tart, biskut mazola, biskut London chocolate almond, biskut makmur daun, biskut cornflakes, biskut dahlia, biskut suji ball and biskut semperit butter.

Aeon chief merchandise and marketing officer Low Nagai Yuen said, “The intention of this collaboration stretches beyond the extension of celebrating Raya in the digital sphere; but also, to support Malaysian artists.