KUALA LUMPUR: Malaysian jewellery brand Habib has launched its annual Hari Raya campaign themed Rantaian Kasih at all of its showrooms nationwide from April 4 to May 15.
The campaign was launched at its biggest outlet in Pavilion Bukit Jalil by Habib Group executive chairman Datuk Seri Meer Habib and executive director Datin Seri Zarida Noordin.
“Ramadan is a beautiful month where families take time to reconnect, do things and share moments together; for buka puasa, terawih prayers and preparation, like shopping for Raya. This is where the theme Rantaian Kasih takes centerstage for us, embracing the ties that bind among families and loved ones and we are happy to share in those precious moments.
“When customers come to our showrooms, they have put their trust onto our brand to deliver the best quality and they are excited to see new unique designs that are modern yet timeless. To reciprocate, a lot of effort is put in to ensure we offer the best collections, at top notch craftsmanship.
“Most importantly, we ensure our designs cater to a wide customer base at competitive prices. Over the years, customers have become more sophisticated when buying jewellery. Many choose quality over a bargain and we will continue to ensure that we meet their expectations and produce only the best,” said Meer.
For this year’s collection, customers will be spoilt for choice from gold jewellery, diamonds and gemstones, which incorporates a good mix of modern, contemporary with heritage designs by including elements of songket, inspired by its intricate details, bright colours and fine craftsmanship with its technique of weaving the different threads to make beautiful art.
The Rantaian Kasih 2022 campaign features three new brand ambassadors – local actress
Anzalna Nasir and her mother Azlina Jahaya, joined by entrepreneur Erin Adlina were chosen for their great personalities – strong, driven and family oriented, on top of their love for fashion.
The Rantaian Kasih collection features exclusive diamond sets, Oro Italia 916 gold jewellery, multi-coloured precious gemstones set in 18k white gold, beautiful bold floral brooches, long chains studded with diamonds, diamond bangles with songket inspired motives, stackable diamond rings as well as bracelets sets with matching rings.
The latest line of Oro Italia 916 gold jewellery includes double layered-long chains with large modern pendants being the trend this year. Bangles and bracelets in a variety of designs cater to all market segments, like the popular Amore and Grafett.
For the gentlemen, a wide selection of Butang Baju Melayu and rings in diamonds and coloured gemstones set in silver palladium while the children’s collection includes anklets, chains, bracelets, bangles, pendants and earrings in modern designs. Matching mother and daughter sets are also available.
Additionally, Habib released a limited edition Kampung House collection of five gold wafer coins in 999 gold, in bright coloured songket-designed sleeves.
These coins can be purchased individually at RM118 per piece or a set of five that comes in a beautiful wooden display at RM590. To make this Raya even more special, these gold wafer coins would be a stylish option of giving duit raya while it is also a great way to instil interest in gold investment and to expose the younger generation to history and culture.
For more information, visit www.habibjewels.com or follow @habibjewelsofficial on Instagram or @HABIB on Facebook.