Govt wants makers of Massimo bread to explain price increases

PETALING JAYA: Bakery company The Italian Baker Sdn Bhd, which owns the Massimo brand, will be called up to explain its decision to increase the price of its breads to the Domestic Trade and Consumer Affairs Ministry.

Its Deputy Minister Datuk Rosol Wahid said the price hike is likely to burden consumers, who already have to deal with the effects of the Covid-19 pandemic and the recent floods.