Beauty queens step up to support Sabah's virtual travel fair


KOTA KINABALU: The state's tourism players are drawing on the support of Malaysian beauty queens for the launch of the Sabah Virtual Travel Fair 2021 on Tuesday (Nov 16).

Sabah Association of Tour and Travel Agents (SATTA) president Datuk Seri Winston Liaw said they were working with Miss World Malaysia for the beauty queens to join in a special interactive media conference expected to draw a virtual audience of 5,000.

He said Miss World Malaysia 2021 Dr Lavanya Sivaji, Miss World Malaysia 2021 first runner-up Anya Kimberly and Miss World Malaysia 2019 Alexis Sue Ann would be joining in to celebrate the launch of the fair.

"The collaboration with Miss World Malaysia will make this virtual media conference a unique and meaningful one.

"Lavanya, who has been named Miss World Malaysia 2021 recently, will be representing Malaysia in the prestigious Miss World Grand Final in Puerto Rico this December.

"By allowing all our visitors to participate in this virtual press conference, we welcome her fans and supporters from around the world to join us to celebrate her victory as we officially launch Sabah Virtual Travel Fair 2021," he added.

Liaw said it was also an opportunity for supporters of the Miss World global events to promote Sabah as a travel destination.

Sabah-born Anya Kimberly would host the event to showcase the state's rich culture while introducing special travel deals offered by exhibitors at the fair, he added.

"These beauty queens have dedicated themselves to their social mission to serve the community selflessly, helping those in need.

"We share these same values and hope to work together to help one another through these difficult pandemic times," he added.

He said the launch was "most unique in virtual digital format" that permits all registered visitors to the fair to participate in the media conference.

For every registered visitor at the media conference, Miss World Malaysia has pledged a sponsorship of RM1 to support the social mission of the pageant's 2022 contestants.

Liaw said Malaysians could take advantage of the fair to get highly-discounted tourism-related flash deals as they could now plan for holidays and vacations from 360 virtual platforms featuring vendors specialising in travel and tours, air travel, education tourism, food tourism, property tourism, hotels and resorts.

Among the panellists at the fair are state Tourism Culture and Environment Minister Datuk Jafry Arrifin, Sabah Tourism Board chairman Datuk Joniston Bangkuai, Federation of Chinese Associations Malaysia president Tan Sri Dr Goh Tian Chuan and Sabah United Chinese Association president Datuk Susan Wong, among other prominent leaders from various fields.

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