Helping SMEs drive their business forward


Main speakers: (From left) Yip, Hoh, Lee and Pang.Main speakers: (From left) Yip, Hoh, Lee and Pang.

KUALA LUMPUR: For small and medium enterprises (SMEs) in particular, the upcoming Star Outstanding Business Awards (SOBA) 2021 #SOS: Save Our SMEs webinar is set to reveal how companies can best leverage on Budget 2022 to help grow their business.

Titled ‘How Budget 2022 Can Drive Your Business Forward’, the webinar will be held on Friday, starting 3pm. Those interested can register to attend the free webinar at bit.ly/edsobalab5.

RHB Bank Bhd SME banking head Yip How Nang said the Budget was a low-key but expansionary plan aiming to reset the economy.

“Although it lacks a catchy punchline, I believe it will provide a positive long-term effect on the economy,” said Yip, one of the speakers at the event.

Credit Guarantee Corporation Malaysia Bhd (CGC) SME advisory and marketing vice-president Jenny Hoh will be speaking on how businesses can bounce back from pandemic repercussions and be future-proof.

“For key lessons and takeaways, SMEs need to understand the importance of setting business goals and purposes, followed by planning and execution strategies.

“Managing the components of sales and costs is the foundation for business viability and sustainability,” she said.

Maxis Business SME head Kevin Lee said: “At Maxis, we are inspired by businesses that use technology and digitalisation to create meaningful outcomes for their customers.

“This is aligned with our brand purpose – bringing together the best of technologies to enable people, businesses and the nation to ‘Always Be Ahead’ in a changing world.

“Among other things, I will be sharing how SMEs can successfully leverage on the SME Digitalisation Grant to digitalise their business,” he added.

PKT Logistics Group Sdn Bhd chief financial officer Pang Kong Chek said as logistics had been classified as a priority industry by the government, he hopes to see more efforts in addressing inefficiencies such as clearance processes and service quality.

“Covid-19 has stagnated the global economy and every player along the supply chain has felt the brunt of the disruption.

“Besides that, Thailand and Vietnam have surpassed Malaysia in the World Bank’s Logistics Performance Index, which means we will be faced with fierce competition in the region,” he said.

Aside from constantly improving its facilities and services to attract foreign direct investment in hopes of making Malaysia the top logistic hub in Asean, he said that the logistics group was actively involved in boosting student employability to combat youth unemployment through its education arm Peninsula College.

Other speakers who will be present at the webinar include Malaysian Associated Indian Chambers of Commerce and Industry secretary-general Datuk Dr AT Kumararajah and Malaysia Retail Chain Association president Shirley Tay.

SOBA 2021 is organised by Star Media Group Bhd with CGC, Maxis, PKT Logistics Group and RHB as the main sponsors, and Matrade as the official trade promotion partner.

Supported by the International Trade and Industry Ministry and Bursa Malaysia, it is audited by BDO with 988 and Suria as official media partners.

For more information on SOBA 2021, call The Star Events at 017-231 1789 or visit www.soba.com.my.

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