Reflection of true Malaysian spirit


Boustead Properties’ Erti Perjuangan is about the emotional hardship that Aaliyah and her father endure as citizens who fight to free the nation from an invisible enemy.

KUALA LUMPUR: Festive seasons are when Malaysians look forward to new commercials that are always memorable, entertaining or heart-wrenching.When it comes to our celebration of National Day, these commercials invoke in us a sense of pride to be Malaysian, by paying homage to the land we call home and the nation we know to be family.

This year, StarMedia Group has once again tapped into the patriotism that brings people from all walks of life together to show love and appreciation for our country through this year’s National Day video voting campaign.

Held in conjunction with National Day and Malaysia Day, the two-week campaign from Aug 31 to Sept 16 rounded up a selection of meaningful commercials that make us laugh, shed a tear, touch our hearts and linger on our minds.

While Malaysians’ pick of the top three favourites, in no particular order, are by Shopee, Tenaga Nasional Berhad (TNB) and Petronas, all participating videos are equally heart-warming and popular with viewers.

Rakyat Heroes by Taylor’s University shows us that heroes can be ordinary folk like you and me.Rakyat Heroes by Taylor’s University shows us that heroes can be ordinary folk like you and me.

The companies that showed their creativity in capturing these special Malaysian moments are Sunway Education Group, Digi, Boustead Properties Bhd, Wonda, Taylor’s University, Dilemma Oil (Saji), EcoWorld, MMC Gamuda, Maxis, Cuckoo, Air Selangor, Lalamove, etiqa, Celcom, Watsons and SEGi.

View the full line up of National Day videos on https://sites.thestar.com.my/nationaldayvideos2021/.

Though the commercials come from diverse industries, they share one thing in common – the message and spirit of our Malaysian Family, coming together in solidarity to uplift the nation’s spirit in these trying times, paying tribute to our everyday heroes and, portraying unity and togetherness in the face of adversity.

“This year, we saw an amazing line-up of National Day commercials that not only brought joy to Malaysians amid challenging times but also spread positivity and hope, reminding us that we can overcome adversity if we stand united,” said Star Media Group chief business officer Lydia Wang.

Digi’s Teladan is about the younger generation who witness the hope, resilience and compassion in us, even in these difficult times.Digi’s Teladan is about the younger generation who witness the hope, resilience and compassion in us, even in these difficult times.

“As media, we believe in supporting brands by providing them with a platform to connect with the nation, and in doing so, touch the hearts of many in a way that inspires us all to push forward, together.

“We hope this campaign uplifts the nation’s battered spirit and restores hope and optimism as we continue to recover from the pandemic.

“Our heartfelt thanks to the brands and many Malaysians who took part in our campaign. We could not have succeeded without you.”

Star Media Group thanks Malaysians for picking their favourite video and promises more in the works to drive goodwill and continue bringing brands and the nation together.

Stay tuned for the upcoming Star Media Group search for the most engaging Chinese New Year commercial next February.

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