Recognising our non-listed firms


Night of winners: The SOBA 2020 Gala Night in Petaling Jaya saw strong support from the business community and strict adherence to the standard operating procedure with six people seated at each table. — SIA HONG KIAU/The Star

PETALING JAYA: The Star Outstanding Business Awards (SOBA) 2020 programme came to an end with resounding success at its Gala Night, as it unveiled Malaysia’s top-performing non-listed companies last night.

Taking home the Malaysian Business of the Year awards were Senheng Electric (KL) Sdn Bhd for the above RM25mil annual turnover tier, and Klinik Dr Chong Sdn Bhd clinched the coveted award for the up to RM25mil annual turnover tier.

Senheng topped the charts with a total of 10 awards, including Malaysian Business of the Year (above RM25mil annual turnover).

It was awarded platinum for Best in Marketing, Best Brand, Best Employer, Best Innovation, Best Use of Technology and Best in Retail, Best in Customer Service, as well as silver for Best Green Initiative.

Aside from that, its group chairman Lim Kim Heng also won the Par Excellence Achievement under the Male Entrepreneur of the Year category (above RM25mil annual turnover).

The homegrown electronics retail chain is no stranger to SOBA, having won seven awards for companies with an annual turnover of above RM25mil – including the Malaysian Business of the Year – during the 2018 edition of the awards.

Meanwhile, Klinik Dr Chong Sdn Bhd’s founder and director Dr Chong Tze Sheng previously won the Par Excellence Achievement award under the Young Entrepreneur of the Year category (up to RM25mil annual turnover) during SOBA 2019.

This year, his eponymous clinic emerged as the winner of five awards in the up to RM25mil annual turnover tier.

Aside from the Malaysian Business of the Year, it was awarded gold for Best Brand and Best Use of Technology, as well as silver for Best in Customer Service.

Dr Chong also clinched the Meritorious Achievement award under the Male Entrepreneur of the Year category (up to RM25mil annual turnover) for SOBA 2020.

The SOBA 2020 Gala Night was graced by International Trade and Industry Minister Datuk Seri Azmin Ali, alongside Star Media Group Bhd (SMG) director Datuk Dr Mohd Aminuddin Mohd Rouse, group chief executive officer (CEO) Alex Yeow, chief content officer Esther Ng and chief business officer Lydia Wang.

During his speech, Azmin lauded the companies that overcame the odds to make their mark in the industry.

“I applaud everyone here for your resilience and tenacity in climbing to greater heights no matter the odds. My heartiest congratulations to all the deserving winners and those who have participated in the Star Outstanding Business Awards, ” he said.

Yeow also congratulated the winners.

“I’m glad that we are able to start the year on a positive note by celebrating your successes tonight. 2020 was a challenging year for everyone but tonight’s winners have shown that even during tough times, there are still opportunities for greatness and excellence.

“I am honoured to be here with you for the first time, to celebrate your achievements as some of the finest SMEs in Malaysia, ” said Yeow at the event last night.

The prestigious awards night was also attended by Digi chief business officer Eugene Teh, PKT Logistics Group Sdn Bhd (PKT Logistics Group) chief executive and managing director Datuk Michael Tio, RHB Bank Bhd (RHB) group business and transaction banking head Jeffrey Ng, Malaysia External Trade Development Corporation (Matrade) CEO Mohd Mustafa Abdul Aziz, as well as Credit Guarantee Corporation Malaysia Bhd president and CEO Datuk Mohd Zamree Mohd Ishak.

SOBA 2020 is organised by SMG with Digi, PKT Logistics Group and RHB Bank as main sponsors, Credit Guarantee Corporation Malaysia as co-sponsor and Matrade as official trade promotion partner.

It is endorsed by the International Trade and Industry Ministry, supported by Bursa Malaysia and audited by BDO with Dimsum Entertainment, 988 and Suria as official media partners.

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