KOTA KINABALU: Local celebrity Marsha Milan has teamed up with IKHLAS to help raise funds for Sabahans badly hit by the Covid-19 pandemic.
Marsha said that her participation was to encourage Malaysians to donate to “IKHLAS for Sabah” digital fund-raising campaign at ikhlas.com under IKHLAS, airasia.com’s Muslim-friendly line of business.
The partnership came after Marsha debuted her new single ‘Insan Tadau’ (which means One Day in Kadazandusun) last month with another Sabahan singer - Velvet Aduk - to express their feelings about the pandemic.
As the message in her single is in line with IKHLAS’ objectives to help the communities in her hometown, the Tamparuli native pledged her support to encourage more people to donate to the campaign.
“When Velvet and I were in the midst of producing Insan Tadau, we found out about the ‘IKHLAS for Sabah’ digital donation drive.
“I was truly moved by the initiative to help my fellow Sabahans back home and want to do my part to help.I hope through this joint effort, the public will be encouraged to donate and reach out to as many who need assistance as possible in Sabah, ” she said in a press statement.
In her song, Marsha said it was written with a message to express "longing for someone".
“It doesn’t matter who we are longing for - family, loved ones and friends - who are in Sabah.
"Through this song, I want to express my emotions and feelings in this pandemic situation, and most importantly, to inspire Sabahans to stay strong.
“This especially rings true for those who could not return to their hometowns, ” she said.
Marsha said the song was in line with the ‘IKHLAS for Sabah’ efforts, and hoped that the song could provide some emotional strength for Sabahans who miss their families.
“It will complement the initiative to provide basic necessities and food for needy Sabahans.
“I hope we are able to raise as much money as possible to help ease the burden of the needy, ” she said, while urging the people to follow the standard operating procedures and unite to fight the pandemic.
Insan Tadau is on YouTube (@Velvetaduk) and other major music-streaming platforms.
So far, IKHLAS has helped some 1,150 families in Sabah with basic necessities through on-going donations, which stood at RM136,974.
The families that have benefited were from Pulau Gaya, Papar, Kudat, Tawau and Sandakan.
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