Sabah polls: Former beauty queen Michelle Chin gets creative to attract voters


  • Nation
  • Friday, 18 Sep 2020

(Second, left) Chin and supporters at the launching of her ‘campaigning on roads’ programme.-Starpic

KOTA KINABALU: Former beauty queen Michelle Chin Ling Ling, who is trying her luck at politics by standing as an independent candidate for the Luyang state seat come Sept 26, is using creative means to campaign.

Bound by SOPs due to the Covid-19 pandemic, the Sabah Independent Candidate Alliance (ICA) member chose to use a mobile campaigning method among others to attract the attention of voters.

The mother of two launched the "campaigning on roads" programme on Friday (Sept 18).

“In today’s world, we cannot just follow the traditional style of campaigning, which is having talks and visiting houses only, ” Chin, 49, said.

“This is because we are now bogged down with Covid-19, so we must make sure we take care of everyone’s safety first, ” she added.

She said campaigning on roads is not only efficient, but it can also cover more ground.

(Left) Chin when she joined the Unduk Ngadau pageant in 1991.(Left) Chin when she joined the Unduk Ngadau pageant in 1991.

The driver of the campaign vehicle would just need to drive around the area while putting on a loudspeaker with the messages needed playing on repeat.

Chin, who is an accountant by profession, is the first election candidate to use a broadcast van for the campaign this time around.

However, she is not just someone who suddenly pops out of nowhere to contest as a candidate, as she has been doing ground charity and welfare work for the past 10 years.

She is the founder of I-Link Berhad, an NGO that focuses on various people-related issues including social, economy, education and welfare.

Back in 1991, Chin joined the state-level Unduk Ngadau (Harvest Queen) competition and came up as a first runner up for Penampang district.

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