WITH the gradual easing of the lockdown following the Covid-19 pandemic, Toyota’s Start Your Impossible campaign in Malaysia is set to continue, with three Train The Trainer workshops in collaboration with the Paralympic Council of Malaysia (PCM) beginning October.
The three workshops, which aim to equip community-based rehabilitation centre trainers with the skills to train differently abled children and identify sports talent, are part of PCM’s Fitness and Exercise for Persons with Disabilities programme.
The workshops will include lectures on anatomy and physiology; biomechanics and motor learning; psychology and injury prevention; training methodologies; FITT (frequency, intensity, time and type) exercise principles; talent identification; and, fitness testing in disability sports.
There will also be practical activities covering stretching, strength and endurance as well as demonstrations of parasports like goalball, sitting volleyball, boccia, para athletics track and field, para swimming, wheelchair basketball and para badminton.
Each training workshop will have 30 participants and shall be held over seven days, from October till November this year in the northern and central regions of the peninsula as well as Kuching.
Participants will be selected from trainers attached at community-based rehabilitation centres.
The workshops are funded by proceeds raised from the first Toyota Outrun Fun Run held in November 2019 at Bandar Rimbayu in Kota Kemuning, Selangor.
Over 3,000 people joined the 8km run including about 20 people with multiple disabilities who demonstrated their own determination to “Start Your Impossible”.
The run raised RM151,200 from the RM50 registration fee paid by each participant, and all proceeds were channelled to PCM.
“We are pleased to have kicked off the Toyota Outrun initiative last year with the strong support and participation from the Malaysian public. All 100% of the proceeds were channelled to PCM and we will now be able to see the benefits from our collective effort in helping those less fortunate start their impossible.
“We believe that this would be a sustained effort to discover more hidden talents among children with disabilities, and help them to achieve their dream in sports, ” said UMWT deputy chairman Akio Takeyama.
“We want to do more than just raise funds for PCM, ” UMWT president K. Ravindran added.
UMWT plans to organise another Toyota Outrun Fun Run in 2021, once the pandemic is under control and such event is deemed safe by the authorities.
“At the moment, we are focused on supporting PCM to carry out the train-the-trainer programme, ” said Ravindran.
“We appreciate Toyota UMW Motor’s efforts to assist the Paralympic movement in Malaysia.
“We are thankful that Toyota UMW Motor, being an international partner at the International Paralympic Committee, is helping us on the local front.
“This community-based programme augurs well for Malaysia to be benchmarked by the World Health Organisation to follow through with their initiative.
“This programme brings together stakeholders of community-based rehabilitation to support the Paralympic movement in the country.
“This shall provide confidence to the community on how CBR centres are managed and ensure a steady supply of parasports talents for the country, ” said PCM president Datuk Seri Megat D. Shahriman Zaharudin.
Never give up
More than 80 years ago, Toyota Motor Corp decided to do what many thought was impossible at that time, to go from making weaving looms to building cars.
Start Your Impossible is a long-term campaign that was created in honour of the global automaker’s shift to a mobility company, and it encourages everyone to overcome the odds and rise to become champions.
“When we are free to move, anything is possible” has been the underlying philosophy behind Toyota’s decision to be the first ever mobility partner of the Olympic and Paralympic Movement.
The campaign shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic sportsmen as well as everyday athletes who demonstrate the values of humility, hard work and never giving up.
The two creative pillars of the multi-platform global campaign are “inspiration” which celebrates the human spirit, and product “evidence” which showcases Toyota’s ideas for innovations that can help people move freely.
Toyota signed a sponsorship agreement in 2015 to be the worldwide Olympic and Paralympic partner for the 2020 Olympics in Japan, which has been pushed to 2021 due to the pandemic. The pact will run until 2024.
Working with the International Olympic and Paralympic Committees to help athletes reach their dreams is just one part of Toyota’s commitment to unleash human potential through the power of movement.
Last year, UMWT realigned its corporate social responsibility initiatives in 2020 by creating a localised Start Your Impossible platform based on the Toyota Classics musical charity event and the Toyota Outrun.
Under the Start Your Impossible banner, UMWT introduced a Dual Heroes Concept which describes a local athlete who is constantly fighting against dual odds – on the field and in life.
In line with that, Malaysia’s first Paralympian Abdul Latif Romly was appointed its Start Your Impossible ambassador.
Hailing from Perlis, the 23-year-old was the first Paralympian to be named best sportsman of the year in 2016.
He won a gold medal at the 2016 Paralympic Games in Rio de Janeiro, beating the T20 long jump world record three times on the same day before finally setting a new world record at 7.6m on his final jump.
In line with Toyota’s belief that mobility goes beyond cars, Abdul Latif is helping the automaker to champion the cause of supporting younger athletes to excel through PCM.
Regarding Abdul Latif’s appointment, Takeyama had said: “He was up against impossible odds at the 2016 Summer Paralympics. It was impossible. Then it wasn’t.
“At Toyota, mobility is about overcoming challenges and making dreams a reality. That’s why we’re teaming up with Abdul Latif to support differently abled children so they too can start their impossible.”
UMWT is committed to providing products and services to Malaysian society and at the same time uphold its CSR initiatives, thus contributing to social change and helping to improve the lives of people and communities.
Ravindran pointed out that Start Your Impossible marks Toyota’s global commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination with Toyota’s support.
“Although the activation varies globally, here in Malaysia, we hope that through our initiative, the less abled community would be able to better their lives, ” he said.
Did you find this article insightful?
100% readers found this article insightful