At the drive-in seminar, the audience was made up of cars lined up in neat rows, and the occupants remained in their vehicles as they listened to Khiu on stage.
IT looked more like a rock concert than a seminar, with the pulsing lights on stage and music booming from huge speakers.
On the floor, instead of a mass of people, there were rows and rows of cars neatly lined up in designated bays, and among them quite a number of luxury models the likes of Rolls-Royce, Maserati, Porsche, Land Rover, BMW and Mercedes Benz.
It was indeed an extraordinary and record-breaking event – billed the world’s first drive-in seminar – which entered the Malaysia Book of Records.
Organised by Outstanding Entrepreneurs (OE) School for Entrepreneurs, the recent seminar on entrepreneurship held at the Sepang International Circuit in Sepang attracted 10,000 participants. Besides those present at the venue, others followed the proceedings online.
That night, the cars began arriving an hour ahead of the event.
At 8pm it was showtime. OE School founder Datuk (Dr) Calvin Khiu held court for two hours, imparting his knowledge as an entrepreneur himself to his audience.
Khiu spoke on his Win Win Win, or triple W Model, inspiring the current and next generation of entrepreneurs to provide maximum value for customers while ensuring a win-win situation for employees and maximising shareholders’ value.
Khiu imparting his knowledge on entrepreneurship to attendees at the drive-in seminar at the Sepang International Circuit on July 19, as well as those following the proceedings online.
During the seminar, in keeping with Covid-19 standard operating procedure, face masks were worn and the attendees remained in their vehicles.
They were only allowed out to use the toilet, and were accompanied by on-ground personnel who ensured that they returned to their cars immediately.
Refreshment was ordered via scanning a QR code provided at the venue entrance, and the food and drinks were delivered to the vehicles.
Khiu is no stranger to setting records.
On April 11 when the movement control order was in force, his online seminar in Chinese on Business after the Pandemic: Restructuring attracted 10,000 participants before the broadcast began.
During the one-hour-30-minute session, the number of participants peaked at 20,100 and set a new record for online learning among the Chinese-educated community.
The event was listed in the Malaysia Book of Records.
“As a corporate mentor, we encourage people to be innovative and brave in facing new challenges.
“The drive-in seminar showed how we can break away from
the norm. This is a new trend for mass gatherings as it combines online and offline elements, ” said Khiu.
That night, one attendee went home with an OPPO Find X2 Pro smartphone won in a lucky draw, while OPPO presented Khiu a limited edition OPPO Find X2 Pro Automobili Lamborghini.
The drive-in seminar was supported by MRMS Sdn Bhd, Chan Lee Sound & Light, Solid Gold Sound & Light and Nilai Canopy & Event Services Sdn Bhd.
