Pos Malaysia’s transformative plan towards a booming digital economy


  • Branded
  • Thursday, 06 Feb 2020

Pos Malaysia remains the most affordable postal service in the country.

AFTER almost 10 years of keeping its postage rates, Pos Malaysia recently announced a revision in postage rates for commercial users, in order to better support its costs and align growth with a booming digital economy.

The revised rates took effect on Feb 1, in which the national postal services company have implemented the new price scale while concurrently working toward its efforts in enhancing its range of services. The revised rates will not affect personal and family domestic mailing users that fulfil Pos Malaysia’s criteria.

Pos Malaysia has defined the commercial category as business entities that uses domestic mailing for any other use except for non-commercial use that include professional firms, government and government agencies and organisations, small medium enterprises (SMEs), education and financial institutions, non-governmental organisations (NGOs), statutory bodies, companies, partnerships and sole proprietorship as well as societies registered under the Registrar of Society, associations and unions and incorporated bodies.

In light of this, Pos Malaysia’s various commercial clients ranging from banking, telecommunications and retail have expressed support towards the new postage rates, as they are deemed reasonable and would have minimal impact on their businesses.

One such commercial customer supporting the postage rates revision is Telekom Malaysia (TM). The national telecommunications infrastructure provider of Malaysia’s Digital Nation has expressed wholehearted unity in championing the vision of keeping affordable and accessible connection for all. TM’s Group chief executive officer Datuk Noor Kamarul Anuar Nuruddin said: “In upholding this goal, TM has opted to stand alongside other fellow corporations in maintaining its cost to its customers.”

The new postage rates revision will only affect the business postage category.The new postage rates revision will only affect the business postage category.

Currently, Pos Malaysia’s commercial clients represent 95% of all mail users in Malaysia. The revised commercial postage rates are deemed fair and logical to substantiate the decision to keep the non-commercial postage rate unchanged at RM0.60 for the remaining 5% of individual mail users.

Besides TM’s support, CIMB Bank has also voiced its confidence in Pos Malaysia to become a key e-commerce centre in Malaysia and its potential to contribute towards further growth in the sector. CIMB Group Wholesale Banking chief executive officer Shahnaz Jammal commented that “e-commerce is set to boost the Malaysian digital economy further and Pos Malaysia will be the key, to ensure a fast-paced and seamless web-based retail ecosystem.”

With the expressed support of key commercial entities in tow, Pos Malaysia hopes to remain empowered in working towards improving service efficiency and customer experience for the benefit of all.

The postage rates revision will contribute towards improving Pos Malaysia’s finances, particularly to better support the increasing costs in serving the Universal Service Obligation (USO). The company also foresees a fast-switching trend to electronic and digital channels, foregoing mail-based communications.

With many businesses – public or private companies – gearing towards an increasingly digitised economy these days, it is only right for Pos Malaysia to do the same. “Digitalisation is the way forward for Pos Malaysia to transform the existing postal system which necessitates business adaptability to remain relevant in the industry as the world is moving towards Industrial Revolution 4.0, ” said Pos Malaysia Berhad’s Group chief executive officer Syed Md Najib.

Digitalisation and automation would also be implemented to take on a higher courier volume.Digitalisation and automation would also be implemented to take on a higher courier volume.

Allocating over RM300mil in the next few years for the digitalisation of its core system, including the track-and-trace system, retail, mobile application, security and other improvements across its business value chain in a bid to drive revenue and service quality while boosting efficiency through automation in order to take on more processing capacity.

The company has also conducted a soft launch of its cashless payment initiative by enabling three e-Wallets at selected Pos Automated Machines (PAM) to accept Touch N Go e-Wallet, Boost and Maybank QRPay for bill payments to eventually 30 billers or agencies. The move, which will be expanded across all Pos Malaysia channels including post office counters, website, and mobile application in the near term is in line with the country’s direction towards a cashless society. The new core system is expected to be fully operational by mid-2020, with supporting sub-systems to follow.

Looking towards aligning its growth on par with the booming e-commerce sector, Pos Malaysia is also set to embrace digital innovation in order to improve its service efficiency and enhance customer experience.

“We remain confident as we see the unprecedented opportunities brought upon by the changing postal landscape and the untapped potential in the strength of our people as well as our widest network reach, which we will use to transform the postal service of Malaysia and emerge to be more competitive than ever, ” said Syed Md Najib.

For more information, visit https://www.pos.com.my/

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