Chosen as the best in their fields

All smiles: Astro chief executive officer Henry Tan (centre) and his team posing with a Didi mascot and Marvel superheroes after winning the Putra Brand of the Year award at the 10th Putra Brand Awards.

KUALA LUMPUR: The 10th Putra Brand Awards saw seven brands honoured with the inaugural “Hall of Fame” recognition that proves they are the best in their fields.

Colgate, Gardenia, Maybank, Maxis, Petronas, Taylor’s University and Astro were honoured with the recognition reserved only for brands that have won their respective categories for 10 successive years.

Astro added another feather in its cap when it walked away with the Putra Brand of the Year Award while fellow Hall of Fame recipients – Petronas, Maybank, Maxis, Taylor’s University, Colgate and Gardenia also received the Platinum award that recognises the “best-in-class” brands.

Other recipients of the Platinum award were Uniqlo, Toyota, Heineken, Yakult, Milo, Samsung, Golden Screen Cinemas, Dettol, Ikea, Top, Panasonic, IJM Land, McDonald’s, Watsons and Malaysia Airlines.

The Putra Most Enterprising Brand of The Year Award went to Malaysian home appliances brand Pensonic.

Star Media Group was also recognised as one of the top brands in the Media Networks category, bagging the category’s Silver award.

The award show, held at Majestic Hotel Kuala Lumpur yesterday, also recognised teams working hard behind the scenes to lead and lift up the goodwill of their brands.

Padini Holdings Bhd founder Yong Pang Chaun was recognised with the Putra Brand Personality Award while the Sunway Group Marketing team won the Putra Malaysian Marketer of the Year.

Launched in 2010 by the Association of Accredited Advertising Agents (4As) Malaysia, the Putra Brand Awards is supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.

Star Media Group is the media partner of the Putra Brand Awards 2019.

The award show, also known as the People’s Choice Awards, presented 159 awards across 23 categories, representing a 7.5% increase in the number of awards given out, compared to 2018.

4As president Andrew Lee said the advertising industry has seen major changes in the past 10 years, especially in consumer behaviour and technology.

“Consumer behaviour has evolved and people have changed the make purchasing decisions. Today, people appreciate purpose-driven brands and aspire to connect with them, ” he said.

4As senior adviser and Putra Brand Awards 2019 organising chairman Datuk Johnny Mun said about 8,000 people participated in its survey to nominate deserving brands for the awards.

“This reaffirms that consumers today want to have a say in the brand that is relatable to them, highlighting the importance of consistent and relevant communications across all media touchpoints, ” he said.