The Star tops frequently read list


PETALING JAYA: The Star and The Star Online have come out tops as Malaysia’s most frequently read English language newspaper and online news portal, a media consumption study has found.

The survey by market research company Vase polled more than 1,000 Malaysians, with the majority saying that newspapers were still relevant for them despite concerns over the longevity of print media in an increasingly digital world.

“We surveyed 1,031 Malaysians about their current media consumption to learn about the most accessed media outlets and how they feel about the Internet and technology,” the company said.

Vase is a market research technology company operating in Malaysia and Singapore. The company has previously conducted surveys on Malaysians and their views regarding a number of subjects such as single-stream education, and what youths feel about their job prospects. The findings have been reported by various local news outlets

The survey found that among those who read English language newspapers, The Star was the most the frequently read (69%) followed by New Straits Times (59%) and The Sun (33%).

The top three online English news portals that respondents frequently read were The Star Online (76%), Malaysiakini (65%), and The Malay Mail (38%).

The most frequently read newspapers for consumers of Malay language news were Harian Metro (68%), Berita Harian (57%), and Utusan Malaysia (40%).

The survey found that 63% of the respondents read Malay language newspapers, while 54% read English language newspapers.

Sin Chew Daily is the most frequently read Chinese newspaper (67%), followed by China Press (36%) and Nanyang Siang Pau (21%).

Among respondents who read Tamil newspapers, the most frequently read were Malaysia Nanban (80%) followed by Makkal Osai and Tamil Nesan which both scored 45% respectively.

According to the survey, 51% of respondents said they or their family sometimes bought their own newspapers, while 26% said they had a monthly/yearly subscription.

Only 38% believe that offline media such as newspapers will be phased out in the next five years, while 62% feel it will still be relevant.

The survey also highlighted one of the biggest challenges facing the print media industry in its aim to embrace digital, which is how to remain financially sustainable.

Only 19% of the respondents surveyed said they were currently paying to access content on local online news sites.

Social media remains the biggest digital media platform, with a whopping 81% saying they most frequently access social media.

The top social media sites accessed are Facebook (52%), YouTube (19%), and Instagram (17%).

The top three online TV or video services which respondents frequently access are YouTube (92%), Netflix (53%), and Facebook Watch (45%).

Vase also surveyed respondents on their communication habits and found that respondents preferred to communicate via instant messengers (88%) followed by phone calls (60%) and email (34%).


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