BUTTERWORTH: A hawker here has demonstrated a marketing strategy called loss leader with dramatic success.
His stall sells prawn fritters, spring rolls and other snacks, but every morning, it is his nasi lemak that triggers a buying frenzy.
BUTTERWORTH: A hawker here has demonstrated a marketing strategy called loss leader with dramatic success.
His stall sells prawn fritters, spring rolls and other snacks, but every morning, it is his nasi lemak that triggers a buying frenzy.
