Penang collaborates with popular Hindi TV channel to pull in tourists

From left - AAJ Tak TV Show Editor Amit Tyagi, PCEB CEO Ashwin Gunasekeran, Petach chairman Yeoh Soon Hin, Indian TV actor Nishant Malkani and Gia Manek at the announcement on the collaboration between PCEB nad AAJ Tak at Equatorial Hotel on June 4.

GEORGE TOWN: The Penang state government is planning to increase its market share of Indian tourists through a collaboration with a popular Indian TV channel.

The 17 million viewers of AAJ Tak TV will get an opportunity to see Penang’s best attractions to be featured in a special programme at the end of June.