PETALING JAYA: They make people look good and now they are out to make people feel good.
A group of local fashion designers has chipped in towards the #DaretoCare campaign, a joint initiative by Star Media Group and SkyWorld Development Group to get Malaysians to fill up special brown paper bags with gifts or essential items to benefit the disadvantaged.
Rasta Rashid, the owner of Batek by Rasta Rashid, noted that the name of the campaign itself is a strong call to action.
“#DaretoCare is a great initiative to give back to the community. We have to step up the support by getting more people to join this noble cause.
“We hope to inspire others, especially the younger generation, to help the less fortunate live a better life,” said Rasta, who was accompanied by her husband Kevin Poi when she joined her fellow designers in dropping off bags of items for the campaign at Menara Star here.
Poi, a director of regional commercial sales at Tenable Network Security, said it is an initiative that is close to his heart as he was brought up by a family who believes in giving back to society.
“This is for the needy to have a good Chinese New Year. So give what you can afford,” he said.
Malaysia-based Swedish designer Caroline Wass, too, reminded all to keep the underprivileged in mind.
“It is the thought that counts, regardless of the amount we are able to contribute.
“A little act of kindness makes a big difference to them. Share, care and spread the love during this festive season,” said Wass, who has lived in Malaysia for the past 17 years.
Wass’ husband and business partner Mark Westwood concurred.
“We should support the campaign wholeheartedly. This is the true spirit of being Malaysian,” he added.
Prominent local menswear designer Bon Zainal Harun said the #DaretoCare campaign encourages Malaysians to lend a helping hand to those in need.
“My message to all Malaysians is to put our hearts together, and be positive and happy about helping each other,” said Bon, who is currently a Moda (Malaysian Official Designers Association) member and vice-president of the BDA (Bumiputra Designers Association).
Engku Kay, who runs Engku Kay Interior Design, said being part of the campaign allows her to share the things one often takes for granted.
Joining them was nine-year-old child model Ryan Dino, who said: “I hope everyone supports #DaretoCare.”
A total of 100,000 copies of The Star in the brown paper bags have been distributed.
The filled bags can be dropped off at SkyWorld’s property galleries in Kuala Lumpur (Sentul, Setiawangsa, Bukit Jalil and Setapak), from now until Feb 15. The developer will collect and distribute the items to selected welfare homes.
Alternatively, donors can get the paper bags at any of the property galleries or drop off the donations directly.
As a token of appreciation to donors, SkyWorld will give away GSC movie tickets when they make their donations (terms and conditions apply).
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