JDT launches OLA smartphone


  • Nation
  • Saturday, 15 Apr 2017

Southern Tigers Sdn Bhd marketing director Romain Gilbert Biesse (left) with EX Mobile Sdn Bhd head, business development Yap Choong Leng at the launch of JDT FC OLA smartphones on April 15, in Johor Baru.

JOHOR BARU: Johor Darul Ta’zim (JDT) has launched its first smartphone marking the football club’s entry into the mobile phone industry.

Southern Tigers Sdn Bhd marketing director Romain Gilbert Biesse said the launch was also in recognition of the 1.5 million fans who engage on the club’s digital and social media platforms via mobile devices.

"This gives our fans an unprecedented way to be connected with the club," he told reporters at the launch of the JDT FC OLA smartphone on Saturday.

Also present at the event was the club's partner EX Mobile Sdn Bhd, which was represented by its head of business development Yap Choon Leong.

The smartphones, available in two colours, are sold at selected EX Mobile outlets in the country.

They will also be on sale prior to every home game at Larkin Stadium.

From early May, customers can also order the phones online through the Johor Southern Tiger online store.

The two editions of the phone — JDT FC OLA Black Matte and White Rose Gold editions — are priced at RM599 each.

The smartphone is equipped with a five-inch IPS HD display, 16GB upgradable capacity with an 8.0 MP rear camera and 5.0 MP front camera.

There is also a fingerprint sensor.

The phone runs on Android Marshmallow 6.0.

He said the device features fully integrated and direct access to the Southern Tiger’s official digital platform and fans can choose specially designed JDT FC theme home and lock screen backgrounds with new designs to be uploaded over time.

"We might launch high-end smartphones for our fans in the future and we will update our fans on the launch date," said Biesse.

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