Optimising The Star Mobile app

  • Nation
  • Thursday, 18 Jun 2015

PETALING JAYA: The Star Mobile app gets some serious tinkering and has been further optimised to better enhance the user experience.

Currently, 46.29% of The Star Online readers get their news via mobile devices, while more than half – or 53.60% – of mStar Online readers do the same.

“Mobile is rising. This is the app for those who want to be in the know, for those who don’t want to miss out on the latest news,” said Star Media Group chief digital officer Roy Tan.

The app features the top 16 stories on the home screen, and 10 sections with 30 articles under each section.

“When you’ve updated the app, one of the great goodies is the notification of the biggest recent news stories. We’re going to do this for mStar and Star2 as well,” he added.

This way, users will remain updated even if they are not viewing The Star Online on their mobile browsers.

Larger graphics make the app more user-friendly, as users can swipe to move from story to story. The sections include categories such as news, latest news, business, world, sports, metro, tech, lifestyle, opinion and video.

“Content is emperor. We look at data to understand our content. The large audience out there is definitely consuming video, so that’s why we incorporate video inside our mobile app.

“And when articles and videos come together, it becomes a much more compelling story,” said Tan, citing the video coverage of the recent Sabah earthquake that has accumulated nearly 200,000 views to date.

With the updated version of the app, users can also share their favourite news stories via e-mail, WhatsApp, Twitter, Facebook and much more.

The Star Mobile roadmap also acknowledges that mobile is key for the media group, with more product-specific apps slated for release in the near future.

As for the next major update to the app, users can look forward to The Star’s 44th anniversary on Sept 9 this year.

To enjoy the all-new features and facelift, users who had previously downloaded The Star Mobile app should update the app on their mobile devices.

Readers who have not installed the app can download it for free via Google Play or Apple App Store.

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