App-propriate way to reward Star Online users


New look: The Star mobile app has larger graphics, extra categories and more stories.

PETALING JAYA: The Star mobile app has launched its new look, featuring larger graphics, extra categories and more stories.

“The new app is definitely more user-friendly,” said The Star Media Group’s head of digital products Serm Teck Choon.

“Seeing how half of The Star Online users use smartphones and tablets to access The Star Online, it is very important to give these readers a good user experience,” he said.

This comes as part of the 20th anniversary celebration of The Star Online as it pushes the envelope in becoming the leading Malaysian news website.

“The app is perfect for on-the-go users,” said Serm.

“Users can swipe to move from story to story. The app has a Latest News section so that users have all the latest news with just one tap,” he said.

 

The app features the top 16 stories on the home screen, and 10 sections with 30 articles under each section.

Sections include categories such as news, latest news, business, world, sports, metro, tech, lifestyle, opinion, videos.

The Star mobile app is available for both smartphones and tablets. It has already garnered more than 200,000 downloads.

The revamped app has received positive feedback and “five-star” ratings from users.

“The new update has changed the features and interface, and the news is updated all the time. Great improvement,” said user Andy Ngiew.“Great job! Keep going and improve more,” said another user Eric Teoh.

Users who had previously downloaded The Star mobile app will be required to update the app to view the new facelift.

Readers who have not installed the app, can download the app for free by searching for ‘The Star Mobile’ on Google Play and Apple App Stores.

Get 20% OFF The Star Digital Access

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Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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