Upstarts brewing coffee war in US


Baristas take coffee orders at the Human Bean coffee shop in Odessa, Texas. — ©2024 The New York Times Company

SIX years ago, Odessa, a West Texas town best known for its high school football team that inspired Friday Night Lights, had only 17 coffee or tea spots. Today, it boasts around 55.

With Starbucks leading the charge, the coffee landscape in Odessa has shifted dramatically.

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