Why are Bhutanese start-ups not taking off?


A start-up centre in Bhutan. A range of complex challenges impedes the growth of the start-up sector in the country. But what further compounds the challenges is the approach to solving these problems. — Kuensel/ANN

BHUTAN’S start-up ecosystem is at a crossroads. In the past decade, the start-up landscape in the country has seen a number of innovative ventures – from e-commerce platforms and online delivery apps to streaming platforms. And in recent years, the focus has shifted to robotics and artificial intelligence, keeping up with the rapid pace of innovation and growth in these new areas of technology.

Yet, our start-up scene is anything but successful. Many of our start-ups are struggling to survive, let alone thrive. The dream of the first Bhutanese Unicorn is far-fetched. A question that begs an answer is: Why are these start-ups not flourishing into competitive businesses?

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Bhutan , start-up

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