When femvertising backfires


Effective femvertising celebrates inclusivity and represents women from various backgrounds. — Unsplash

THE rise of femvertising – using feminist ideals in advertising to promote products – has sparked debates about its role in empowering women.

Originally hailed as a progressive step toward gender equality, femvertising has encountered complex challenges, particularly when campaigns are used in different cultural markets.

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women's rights , advertising , feminism

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