The beautiful people


More men and youths are going for aesthetic procedures, with the current trend to look like today’s K-pop stars. As the beauty industry is still coping with the pandemic, they also want more action against unregistered centres performing risky procedures.

DESPITE the circumstances, Malaysians still want to look good. And for some, it is through aesthetic procedures and plastic surgery. But like most businesses, the beauty industry in Malaysia has been hit hard by the Covid-19 pandemic. Many recorded zero revenue during the movement control order (MCO) earlier this year, says the Malaysian Society of Aesthetic Medicine (MSAM).

Things picked up from June onwards, with most aesthetic clinics and centres having near normal business until September.

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