A screenshot of the Healers For the Wild microsite. The site is part of social media and online campaigns organised by Traffic to spread awareness of the need for sustainability in TCM.
IN early May 2024, members of the traditional Chinese medicine community from across the country made their way to a conference hall in a hotel in Bukit Kiara, Kuala Lumpur.
The swanky neighbourhood is probably the last place one would associate with traditional Chinese medicine (TCM) but traders, physicians, importers, suppliers, wholesalers, and manufacturers had turned up from as far as Ipoh, Johor, and Penang on a mission.
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