ITS School of Hospitality and Creative Arts students, including those studying spa management, beauty management, culinary arts, and fashion design, will be able to hone their entrepreneurial skills as part of a strategic partnership between Management and Science University (MSU) and i-City.
The collaboration under the “One Shah Alam, One Destination” programme will see i-City offering free venue spaces for MSU students to immerse themselves in the entrepreneurial activities from now to January next year.
Aimed at fostering entrepreneurial spirit and real-world business experiences for the varsity’s students, i-City will empower students with practical skills, preparing them for success in their respective industries.
Students will gain hands-on experience in creating, marketing and selling their products and services.
MSU president Prof Tan Sri Dr Mohd Shukri Ab Yajid said the programme will enable students to be actively involved in event management and marketing, taking responsibility for the profit and loss, and showcasing their skills.
Describing the collaboration as a meaningful social engagement programme, i-City chairman Tan Sri Lim Kim Hong said the partnership would provide a sustainable platform for aspiring entrepreneurs.
Recalling his own entrepreneurial journey, which began at the tender age of eight, he stressed the importance of such initiatives in nurturing the next generation of entrepreneurs.
“This collaboration will provide aspiring entrepreneurs with the tools and experiences they need to succeed in their chosen industries,” he said in a press release dated Nov 9.