THE Covid-19 pandemic has raised consumer awareness and understanding of sustainable living, and the importance of green businesses and marketing activities.
Eco-friendly products, according to a study by Assoc Prof Dr Lim Kim Yew (pic) and Dr Ng Chee Pung from the Faculty of Business and Communications at INTI International University, and a team of researchers from Asia Pacific University of Technology & Innovation (APU), are more trusted by consumers.
