PERIODS of crises can lead to intense chaos and communication meltdowns, especially when strategies to disseminate crucial information are not in place. This was evident when Covid-19 swept over the nation last year, and higher education institutions (HEIs) were caught up in the communication chaos that ensued.To avoid a recurrence, a local university has come up with a course called the Risk and Crisis Communication Module, which serves to better prepare and organise HEIs in the face of crises and emergencies.
The module and its guidelines, according to Universiti Putra Malaysia (UPM) School of Business and Economics professor Prof Dr Azmawani Abd Rahman, can also be adopted and applied by corporations and non-governmental organisations (NGOs).